We have been giving excellent service to our customers for over 35 years.

The business has been built up by Brian who has an impressive C.V. ,25 years of road racing and mountain bike racing, amassing National Road and Track Championships and five Veteran Road titles.Brian has also ridden in the UK Milk Race 3 times and in numerous International events.

Brian now specialises in the custom bike build side of the business, and will spend as much time as possible to get you the perfect bike for your style of riding, whether Road, Time Trial, Audax, Mountain Bike or Touring. Our bikes really do need to be ridden to be believed.

Jason, Brians son, is the torch wielding genius who perfects each and every frame, from raw tubes to a hand painted work of art. He is also one of the few people in the UK who builds using Reynolds 953.

You really must visit our huge, well presented and well stocked store in Stoke on Trent, we are not just a fancy website, even people in the cycling trade love coming here. It must be the ambience from our in shop bar !!!

All our staff are very keen cyclists, with experience in all aspects of cycling from Triathlon, BMX, Cycle Speedway, Road Racing, 24 hour Mountain Bike racing etc, so you are always going to find the information you are seeking and expert, FRIENDLY advice.

We are just 15 minutes from Junction 15 or 16 of the M6

Click the link below for directions